Proudly Serving:
Northeast Florida &
Palm Coast Counties
ABOUT US
Quality Discount Roofing & Construction was founded in November 2010 by Jimmy Soderlund with a vision to provide quality roofing and construction services at low, discounted prices where the customer is always in focus. From our 5-star reviews and numerous awards and certifications, we are proud to say we have achieved this and positioned ourselves as one of the absolute best providers of exterior services for homes & businesses in Jacksonville, FL, and our extended neighborhood in Northeast Florida.
OUR HISTORY
Jimmy Soderlund has always regarded himself as a survivor. Before getting into the roofing business, he owned a framing company.
When the housing market collapsed in 2008, he saw that as an opportunity for a fresh start instead of an end. He had an idea for a business that was needed all year round. That’s how Quality Discount Roofing & Construction got its start in 2010.
Quality Discount Roofing & Construction started with only one crew and one employee working in the office. But with the massive demand for expansion, the company felt the need to hire more employees.
With the increasing market demand for roofing construction services, Jimmy decided to meet fill the vacuum in the market, taking the company into an exciting field, where they will be facing new challenges. With his Director of Sales—Stephen Knuth and with their talent, knowledge, and experience Jimmy is confident that they can reach new milestones.
The newly equipped team began the transition of the roofing business to the digital realm. As the company strives for growth and improvement, Quality Discount Roofing & Construction aims for expansion by reaching out to more clients digitally.
Today, Quality Discount Roofing & Construction is ready to serve you better and faster online!
OUR HISTORY
Jimmy Soderlund has always regarded himself as a survivor. Before getting into the roofing business, he owned a framing company.
When the housing market collapsed in 2008, he saw that as an opportunity for a fresh start instead of an end. He had an idea for a business that was needed all year round. That’s how Quality Discount Roofing & Construction got its start in 2010.
Quality Discount Roofing & Construction started with only one crew and one employee working in the office. But with the massive demand for expansion, the company felt the need to hire more employees.
With the increasing market demand for roofing construction services, Jimmy decided to meet fill the vacuum in the market, taking the company into an exciting field, where they will be facing new challenges. With his Vice President, Rob Daily, and General Sales Manager—Stephen Knuth and with their talent, knowledge, and experience Jimmy is confident that they can reach new milestones.
The newly equipped team began the transition of the roofing business to the digital realm. As the company strives for growth and improvement, Quality Discount Roofing & Construction aims for expansion by reaching out to more clients digitally.
Today, Quality Discount Roofing & Construction is ready to serve you better and faster online!
BUILDING THE FOUNDATION
Quality Discount Roofing & Construction started in November 2010 in Jacksonville, Florida – led by Jimmy Soderlund.
NOVEMBER 2010
SEPTEMBER 2016
BOLD CITY AWARD WINNER
Won the Bold City award as BEST ROOFER in Jacksonville.com.
TWO-TIME BOLD CITY AWARD WINNER
Won the Bold City award as BEST ROOFER in Jacksonville.com for second year in a row!
SEPTEMBER 2017
SEPTEMBER 2018
THREE-TIME BOLD CITY AWARD WINNER
Won the Bold City award as BEST ROOFER in Jacksonville.com for third year in a row!
PLATINUM PREFERRED CONTRACTOR
Selected as a Platinum Preferred Contractor by Owens Corning.
JANUARY 2019
OCTOBER 2019
TOP OF THE HOUSE CERTIFIED
In 2019 we received the Top of the House certification from Owens Corning.
2020 MVP AWARD WINNER
Received the 2020 MVP Award from Owens Corning.
MARCH 2020
MAY 2021
Top Roofing Providers in Jacksonville
Lawnstarter’s focus is to help every customer get top service from the best pros. Acknowledging roofing professionals also doing great work in the outdoor home services industry.
4-time Bold City Best
Recognized 4-times in a row by the Bold City Best for quality services.
AUGUST 2021
DECEMBER 2021
Elite Preferred Contractor
Quality Discount Roofing & Construction was recognized as a James Hardie Elite Preferred.
5-time Bold City best Roofer and 2022 Best Home Remodeler
Recognized 5-times in a row by the Bold City Best for quality services.
AUGUST 2022
MARCH 2023
Innovator of the Year Owens Corning Platinum Conference
Recognized for our use of technology. The Pinnacle Awards celebrate regional business excellence, honoring outstanding professionals and businesses in innovation category for their contributions.
NOVEMBER 2010
BUILDING THE FOUNDATION
Quality Discount Roofing & Construction started in November 2010 in Jacksonville, Florida – led by Jimmy Soderlund.
SEPTEMBER 2016
BOLD CITY AWARD WINNER
Won the Bold City award as BEST ROOFER in Jacksonville.com.
SEPTEMBER 2017
TWO-TIME BOLD CITY AWARD WINNER
Won the Bold City award as BEST ROOFER in Jacksonville.com for second year in a row!
SEPTEMBER 2018
THREE-TIME BOLD CITY AWARD WINNER
Won the Bold City award as BEST ROOFER in Jacksonville.com for third year in a row!
JANUARY 2019
PLATINUM PREFERRED CONTRACTOR
Selected as a Platinum Preferred Contractor by Owens Corning.
OCTOBER 2019
TOP OF THE HOUSE CERTIFIED
In 2019 we received the Top of the House certification from Owens Corning.
MARCH 2020
2020 MVP AWARD WINNER
Received the 2020 MVP Award from Owens Corning.
MAY 2021
Top Roofing Providers in Jacksonville
Lawnstarter’s focus is to help every customer get top service from the best pros. Acknowledging roofing professionals also doing great work in the outdoor home services industry.
AUGUST 2021
4-time Bold City Best
Recognized 4-times in a row by the Bold City Best for quality services.
DECEMBER 2021
Elite Preferred Contractor
Quality Discount Roofing & Construction was recognized as a James Hardie Elite Preferred.
MEET THE FOUNDER
“It is possible to provide quality services at discounted rates while still keeping the customer in focus. With Quality Discount Roofing & Construction, we wanted to build a company that lives up to these values. Our team members are all dedicated experts, and our passion is clearly reflected in all we do – from the excellent customer service to quality roofing and construction services. It is my promise that we will continuously provide premium quality at low prices, all with exceptional customer experience as your trusted friend in the roofing and construction business.”
– Jimmy Soderlund,
Founder of Quality Discount Roofing & Construction
DEDICATED EXPERT
TEAM MEMBERS
Comprising seasoned experts, professionally trained contractors, sales representatives, and account managers – our team has a combined experience of over 200 years in the field of residential & commercial exterior services. We see solutions and possibilities, and are ready to show them to you. We are confident that we can overcome any challenge thrown at us.
We put safety, customer service, and quality project management primarily over anything. From the initial inspection to project completion, we will guide you through the entire process every step of the way.
2020 MVP AWARD RECEIVERS
EXECUTIVE TEAM
Jimmy Soderlund
Founder
Born in Fort Lauderdale, Florida, Jimmy Soderlund is the founder of Quality Discount Roofing & Construction. He came from a family where his father was a firefighter and taught him that he needed to help and serve others.
SALES TEAM
Scott Gessert
Stephen Knuth
Director of Sales
Stephen Knuth was born in Easton, Pennsylvania, and raised in San Diego, California. He graduated from San Diego City College and studied Photography and Business Management.
Doug Soehner
Estimator
GARETT
Estimator
Dustin Hitt
Estimator
PRODUCTION TEAM
Astrid Villars
Production Coordinator
Astrid Villars was born and raised in Tegucigalpa, Honduras, and went to Universidad Nacional Autónoma de Honduras to earn her Law Degree. Astrid is the Production Coordinator and has been part of the team for over one and a half years. She decided to join the Quality Discount Roofing & Construction Team to be part of a team environment. Before joining the team, Astrid worked as an office assistant and completed her courses to become a State Realtor.
Astrid resides in Jacksonville, Florida. She is a mother of three sons. Her hobbies include reading and learning new languages.
Ana Drum
Construction Coordinator
Ana Drum was born and raised in Jacksonville, Florida, and graduated from Florida State College, obtaining her Medical License. Ana works in the Repairs & Production Department in Quality Discount Roofing.
Rich Lavacca
Director of Production
Astrid Villars
Production Coordinator
Astrid Villars was born and raised in Tegucigalpa, Honduras, and went to Universidad Nacional Autónoma de Honduras to earn her Law Degree. Astrid is the Production Coordinator and has been part of the team for over one and a half years. She decided to join the Quality Discount Roofing & Construction Team to be part of a team environment. Before joining the team, Astrid worked as an office assistant and completed her courses to become a State Realtor.
Astrid resides in Jacksonville, Florida. She is a mother of three sons. Her hobbies include reading and learning new languages.
Rich Lavacca
Director of Production
Ana Drum
Construction Coordinator
Ana Drum was born and raised in Jacksonville, Florida, and graduated from Florida State College, obtaining her Medical License. Ana works in the Repairs & Production Department in Quality Discount Roofing.
BOB BUCCELLA
Project Manager
TIM BATES
Project Manager
Scott Gessert
Construction Manager
OFFICE TEAM
JENNIFER
Accounts Payable
ERICA
Office Staff
